Blog

Thoughts & guides

On branding, naming, design, and building tools for founders who ship fast.

FeaturedMar 2026 · 4 min read

Why we built Stipple

Founders lose months on branding before writing a line of code. We built Stipple to change that — brand identity in minutes, not months.

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GuideMar 2026

How to name your startup (without losing your mind)

A practical guide to finding the right name — what makes it stick, what to avoid, and when to stop searching.

8 min read
DesignMar 2026

5 logo design principles every founder should know

You don't need a design degree to create a memorable logo. Here are the rules that actually matter.

6 min read
StrategyMar 2026

Your domain name strategy is probably wrong

Stop chasing .com at all costs. Here's why .app, .io, and creative alternatives might be smarter.

5 min read
GuideMar 2026

The minimum viable brand kit

What you actually need to launch — and what can wait. A checklist for founders who ship fast.

4 min read